Skystorm Blog

Skystorm Productions Launches Short Form Direct Response Radio Campaign

Skystorm Productions launched a short-form direct response radio campaign for the business division of Progressive Debt Relief in March. The radio campaign has generated over 1,500 new business leads in 3 weeks while reducing their cost-per-acquisition by 47%. Skystorm partnered with radio advertising powerhouse Robinson Radio well respected for its ‘accountability advertising’ approach. The direct response radio campaign also serves as a highly efficient testing mechanism for the national direct response TV campaign scheduled for May of 2009.