Skystorm Blog

Skystorm Launches Financial Counseling Infomercial

In today's tough economy, more and more hard-working families are getting into trouble with payday loans. Typically, they are unaware that they will be paying over 325% interest annually and renewal fees that make it virtually impossible to repay the loan. Skystorm has been working closely with Progressive Loan Assistance, LLC to market their financial counseling services designed to help hurting families end the payday loan cycle.

In March, we launched a short-form direct response radio campaign to test the response and messaging. The radio campaign was hugely successful generating over 1,500 new business leads in the first 3 weeks while reducing the cost-per-acquisition by 47%. In April, Skystorm's production crew went on location for 3 days to shoot footage for the upcoming infomercial. Since then we have produced two versions of the 2 minute infomercial for Progressive Loan Assistance. This enables us to do A/B testing and maximize the viewer response when we run the national media campaign.

We have also produced a 45 minute financial counseling DVD product as an alternative marketing approach for Progressive Loan Assistance. As a team here at Skystorm we are pleased to do our part to help working families get their finances back on track and end their payday loan nightmare. Watch the Real Payday Loan Help informercial here.