Skystorm Blog

Skystorm DRTV Infomercial Listed in IMS Report

Skystorm produced a DRTV short-form spot and long-form infomercial for KwikKerb that was broadcast on the Fox Business News Network in 2008. These DRTV spots were listed in the IMS Report under New Breakout Shows. The IMS monitors 40 cable and satellite television networks nationwide and records over 30,000 hours of paid television programming each month. They are widely recognized as the world leader in direct response television monitoring. Skystorm uses this information to measure relative saturation achieved by competing paid programming spots for its clients when necessary. This objective and verifiable data enables companies wishing to enter the DRTV market insight into their competition and the media spend required to compete effectively.