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			<title>Online Video Is Top Priority in 2009</title>
			<link>http://www.skystorm.com/online-video-top-priority-in-2009/</link>
			<description>&lt;p&gt;&amp;lt;p&amp;gt;&amp;lt;span id=&quot;lblBody&quot; class=&quot;grey_text2&quot;&amp;gt;Marketers in the US will take a closer look at online video in 2009, according to a survey conducted in December 2008 by PermissionTV. Over &amp;lt;/span&amp;gt;400 senior-level decision makers were surveyed about their 2009 online marketing plans and more than two-thirds said that online video is the top priority for their digital marketing budgets.&amp;lt;/p&amp;gt;&lt;br /&gt;&amp;lt;p&amp;gt;&amp;lt;strong&amp;gt;Key Findings:&amp;lt;/strong&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;&amp;lt;p&amp;gt;71% believe online video will enhance customer engagement and build brand awareness&amp;lt;br /&amp;gt;52% expect to implement an online video project in second quarter of 2009&amp;lt;br /&amp;gt;63% are most likely to invest in branded content/video destination next year&amp;lt;/p&amp;gt;&lt;br /&gt;&amp;lt;p&amp;gt;&amp;lt;strong&amp;gt;Marketing Objectives:&amp;lt;br /&amp;gt;&amp;lt;/strong&amp;gt;&amp;lt;/p&amp;gt;&lt;br /&gt;&amp;lt;p&amp;gt;64% reported that strengthening relationships with customers and prospects is the primary goal&amp;lt;br /&amp;gt;47% driving lead generation was the second largest objective&amp;lt;br /&amp;gt;44% enhancing loyalty/retention programs &amp;lt;br /&amp;gt;41% converting prospects into customers&amp;lt;/p&amp;gt;&lt;br /&gt;&amp;lt;p&amp;gt;Traditionally, &amp;lt;a title=&quot;video production company&quot; href=&quot;home/#video production companies&quot;&amp;gt;video production companies&amp;lt;/a&amp;gt; have produced content destined for broadcast TV, cable or DVD. Skystorm recognizes this huge shift in how video is being used by marketers and has the expertise to work with agencies and companies wanting to produce branded online video content to attract visitors to their website and generate advertising revenues.&amp;lt;/p&amp;gt;&lt;/p&gt;</description>
			<pubDate>Tue, 27 Jan 2009 00:00:00 -0600</pubDate>
			
			
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