Skystorm Blog

Online Video Is Top Priority in 2009

Marketers in the US will take a closer look at online video in 2009, according to a survey conducted in December 2008 by PermissionTV. Over 400 senior-level decision makers were surveyed about their 2009 online marketing plans and more than two-thirds said that online video is the top priority for their digital marketing budgets.

Key Findings:

71% believe online video will enhance customer engagement and build brand awareness
52% expect to implement an online video project in second quarter of 2009
63% are most likely to invest in branded content/video destination next year

Marketing Objectives:

64% reported that strengthening relationships with customers and prospects is the primary goal
47% driving lead generation was the second largest objective
44% enhancing loyalty/retention programs
41% converting prospects into customers

Traditionally, video production companies have produced content destined for broadcast TV, cable or DVD. Skystorm recognizes this huge shift in how video is being used by marketers and has the expertise to work with agencies and companies wanting to produce branded online video content to attract visitors to their website and generate advertising revenues.