skystorm blog

Skystorm DRTV Infomercial Listed in IMS Report

Thu, 05 Feb 2009 00:00:00 -0600

Skystorm produced a <a title="DRTV short-form production company" href="home/#DRTV short-form spot">DRTV short-form spot</a> and <a title="infomercial production company" href="home/#long-form infomercial">long-form infomercial</a> for KwikKerb that was broadcast on the Fox Business News Network in 2008. These <a title="DRTV short-form production company" href="home/#DRTV spots">DRTV spots</a> were listed in the IMS Report under New Breakout Shows. The IMS monitors 40 cable and satellite television networks nationwide and records over 30,000 hours of paid television programming each month. They are widely recognized as the world leader in direct response television monitoring. Skystorm uses this information to measure relative saturation achieved by competing paid programming spots for its clients when necessary. This objective and verifiable data enables companies wishing to enter the DRTV market insight into their competition and the media spend required to compete effectively.

Skystorm Productions Launches Short Form Direct Response Radio Campaign

Tue, 17 Mar 2009 00:00:00 -0500

Skystorm Productions launched a short-form direct response radio campaign for the business division of Progressive Debt Relief in March. The radio campaign has generated over 1,500 new business leads in 3 weeks while reducing their cost-per-acquisition by 47%. Skystorm partnered with radio advertising powerhouse Robinson Radio well respected for its ‘accountability advertising’ approach. The direct response radio campaign also serves as a highly efficient testing mechanism for the national direct response TV campaign scheduled for May of 2009.

Skystorm Productions Shoots Lead Generation Infomercials

Tue, 07 Apr 2009 00:00:00 -0500

<img class="left" title="Shooting the infomercial in the studio" src="assets/Blog-Images/infomercialproduction.jpg" alt="Shooting the infomercial in the studio" width="300" height="347" />When this client initially came to us they needed our full range of services. We took the time to fully understand their business and research the industry they are in. Our creative team then went to work on branding and product naming. The client's marketing goal was to generate leads. Skystorm recommended multiple approaches. One tactic was to produce a 45 minute DVD and sell it using <a href="video-production-services/#infomercial production company">direct response marketing</a>. This strategy generates revenue and greatly reduces the cost-per-lead for the client. The other approach was to produce an infomercial offering consumers a Free Consultation as the call to action. Skystorm has just completed shooting both of these infomercials and the 45 minute product DVD in a studio downtown Orlando. Our production crew was on location for three days including one day shooting outdoors. We are excited about this project and anticipate launching the campaign in May.  
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About Skystorm Productions SkyStorm is a full-service <a href="video-production-services/#infomercial%20production%20company">infomercial production company</a> providing the full range of branding, marketing and video production services to the direct response industry nationwide. Highly committed to creativity and customer service we have a proven track record of producing <a href="http://skystorm.com/home/#infomercials">infomercials</a> with a strong Return on Investment for over 10 years.

Skystorm Launches Financial Counseling Infomercial

Thu, 18 Jun 2009 00:00:00 -0500

<img class="right" title="Payday Loan infomercial" src="assets/Blog-Images/_resampled/ResizedImage339190-progressive-debt-relief.jpg" alt="Payday Loan infomercial" width="339" height="190" />In today's tough economy, more and more hard-working families are getting into trouble with payday loans. Typically, they are unaware that they will be paying over 325% interest annually and renewal fees that make it virtually impossible to repay the loan. Skystorm has been working closely with Progressive Loan Assistance, LLC to market their financial counseling services designed to help hurting families end the payday loan cycle.
In March, we launched a short-form direct response radio campaign to test the response and messaging. The radio campaign was hugely successful generating over 1,500 new business leads in the first 3 weeks while reducing the cost-per-acquisition by 47%. In April, Skystorm's production crew went on location for 3 days to shoot footage for the upcoming infomercial. Since then we have produced two versions of the 2 minute infomercial for Progressive Loan Assistance. This enables us to do A/B testing and maximize the viewer response when we run the national media campaign.
We have also produced a 45 minute financial counseling DVD product as an alternative marketing approach for Progressive Loan Assistance. As a team here at Skystorm we are pleased to do our part to help working families get their finances back on track and end their payday loan nightmare. Watch the <a title="Real Payday Loan Help informercial" href="http://www.skystorm.com/#/Infomercials">Real Payday Loan Help informercial</a> here.

Infomercial Shoot In Tampa

Wed, 17 Feb 2010 00:00:00 -0600

<img class="left" title="Infomercial shoot in Tampa" src="assets/Blog-Images/_resampled/ResizedImage371247-tampa-infomercial.jpg" alt="Infomercial shoot in Tampa" width="371" height="247" />We just finished shooting an infomercial in Tampa using our HD truck and working with Jordan Direct. Bruce Dworsky, the principal, is a recognized leader in the infomercial industry directing over 200 infomercials in the last 15 years. The infomercial that Jordan Direct brought us in on was about an amazing new product designed to be inserted into your shoe to make you taller. The entire shoot was done in HD and the product will be distributed in both English and Spanish.