Federal Trust Bank: Corporate Overview
Highlighting their commitment to personalized customer service
Federal Trust Bank wanted to become known as one of the Top 3 banks in Central Florida. As a local bank they are able to make decisions and work with local businesses in ways that national banks are unable to match.
SkyStorm produced a series of sales videos demonstrating Federal Trust Bank's unique selling proposition focused on their retail, mortgage, and business banking services.
The corporate overview video shown above targeted an older demographic and highlighted their hallmark of friendly customer service. It was shown in the lobby at each of 6 Federal Trust Bank locations. It was also used in sales presentations as part of a direct mail campaign sent to prospective customers.
As a result Federal Trust Bank increased membership and was able to open new banking accounts.
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