AAA "No Bending Over" Social Media Campaign
Using Social Media To Spread the Word
AAA’s marketing department had two key objectives in mind for their social media marketing campaign. Educate their members on the additional benefits of being a AAA cardholder. Motivate their members to share the video via email with friends and family. AAA was looking for the optimal blend of branding, information and entertainment value to reach both goals.
SkyStorm creative team, including an Emmy award-winning scriptwriter and a Cleo award-winning director, responded with ideas for four imaginative viral videos for AAA to choose from. AAA was delighted with the concepts and chose to expand their social media campaign to include all four innovative spots.
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Skystorm has produced several training and product videos for us, and we have never been disappointed. These people are professionals: they deliver an excellent product, on time, and are a pleasure to work with.