AAA "No Bending Over" Social Media Campaign
Using Social Media To Spread the Word
AAA’s marketing department had two key objectives in mind for their social media marketing campaign. Educate their members on the additional benefits of being a AAA cardholder. Motivate their members to share the video via email with friends and family. AAA was looking for the optimal blend of branding, information and entertainment value to reach both goals.
SkyStorm creative team, including an Emmy award-winning scriptwriter and a Cleo award-winning director, responded with ideas for four imaginative viral videos for AAA to choose from. AAA was delighted with the concepts and chose to expand their social media campaign to include all four innovative spots.
Skystorm blog
Testimonials
Given the size and scope of our projects, working with the team at Skystorm Productions was a true benefit to the overall success of our conventions. With Skystorm as a partner, meeting with the hotel staff, local production companies, and union representatives was a pleasurable experience. Skystorm instinctively knows how to negotiate with the necessary third parties in a way that stays within the budget and does not compromise the quality or original intent of the show. The creative team at Skystorm visually produced what we articulated, while always keeping an eye on the bottom line.